Brand story consultation to help client develop hook, plot, and end of elaborate brand story
- Consult client on the art of brand story telling to attract customers.
- Something personal that connects with users to drive an emotional connection with the brand (example Nikes Super Bowl ad on equality).
- The layout should be a hook (an introduction that intrigues your audience)
- The plot should be your core business message (i.e., what makes your business special?)
- Lastly, the ending, which is a call to action within the brand story (examples would be ‘visit my website,’ ‘shop now,’ ‘download my app,’ etc.).