Pay-Per-Click (PPC Advertising) Executive Package

Description

The PPC advertising package provides your business with a dedicated PPC specialist to create, manage, and monitor your paid digital media account.

Keyword research is used to analyze which search terms are more beneficial for your business.

A four-step process which consists of:

1) Setting PPC advertising media objectives in light of marketing and online advertising objectives.

2) Developing a media strategy for implementing media objectives.

3) Designing PPC advertising media tactics for realizing media strategy.

4) Proposing procedures for evaluating the effectiveness of the media plan, are used to provide the business owner the digital presence he needs on Google and its search partners.

The same will be implemented on other platforms such as Facebook. The goal is to allow the business owner to grow his company together with his online audience. It also includes a Remarketing campaign that will target people who already visited your site.

Each PPC advertising package includes free landing page analysis, daily performance monitoring, reporting, dashboard integration and reporting, and project manager consultation.

We utilize the correct platform to achieve the goals of the client. Depending on the client’s needs, we can do Search Campaigns, Google Display Network, Facebook, Gmail, and create Remarketing campaigns.

Platform

  • Search Marketing Platform: Yes
  • Google Display Network: Yes
  • Remarketing: Yes
  • Facebook: Yes
  • LinkedIn: Yes
  • Text Ads: Yes
  • Banner Ads Creation (1 set x 5 sizes [300×250,728×90,320×100,468×60,300×600]): Add $149 (max 2 revisions)

By analyzing the client’s business and PPC advertising goals, we would use the best ad extensions to boost the performance of your campaign and attract the right visitors to your site.

Ad Extensions

  • App Extensions
  • Call Extensions
  • Location Extensions
  • Review Extensions
  • Sitelink Extensions
  • Callout Extensions

Extensive PPC advertising research at the start of the campaign allows us to understand your client’s business and use the right keywords tied with the best ad text to optimize your campaign. All keywords and text only deployed upon your approval.

Search Campaign Setup

  • Keyword Research: 10 hours
  • Daily Budget Set-up
  • Ad Scheduling
  • Campaign Structuring
  • Ad Copy Creation
  • Ad Extensions
  • Set-up Report

We monitor and optimize your campaigns constantly to increase the efficiency for each click.

Search Campaign Management

  • Bid Optimization: Thrice a Week
  • Auditing
  • Bidding
  • PPC Advertising Copy Test
  • Ad Extension Management
  • Keyword Management
  • Negative Keywords
  • Report Analysis
  • Report Generation: Weekly and Monthly

For branding and Remarketing campaigns, we recommend Google Display Network. Banner Ads not included.

Google Display Network, Gmail, and Remarketing

Requirements:

  • Banner Ads (Images to be provided the client)
  • Gmail : 300×300 Banner + Text Ad copy + Keyword list / Email list
  • Text Ads: Free ( 2 Ad copy revision only)
  • Responsive Ads: ┬áBanner + Text Ad copy

Facebook

Requirements:

  • Single Image Ad format: image (1,200 x 628 px), copy (Text: 90 char / Headline: 25 char / Link description: 30 char), Ratio: 1.91:1
  • Video Ad Format: Please contact your Product Manager
Budget Range $5,000 (minimum) to $10,000 (maximum)
Platforms Google Search Network, Bing, Google Display Network (Including Remarketing), and Facebook
Set-Up Fee $399 (Free for 6-month lock-up contract)
Monthly Fee $1,997
Estimated Total Clicks 2,000+
Estimated Total Impressions 269,444

 

Est Search Clicks 1000+
Est Search Impressions 27,778
Est Display + Remarketing Clicks 800+
Est Display + Remarketing Impressions 200,000
Est Facebook Clicks 500+
Est Facebook Impressions 41,667

 

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