Pay-Per Click (PPC Marketing) Basic Package

Description

The PPC Marketing basic package provides clients with a dedicated PPC specialist to: (1) create, (2) manage, and (3) monitor your Paid Digital Media Account.

Keyword research is used to analyze which search terms will be more beneficial for your business.

The four-step process consists of:

1) Setting media objectives in light of marketing and advertising objectives,

2) Developing a media strategy for implementing media objectives.

3) Designing media tactics for realizing media strategy.

4) Proposing procedures for evaluating the effectiveness of the overall PPC marketing media plan are used to provide the business owner the digital presence he needs in Google and its Search partners.

The goal is to allow the business owner to grow their company with their online audience.

Each PPC marketing package includes a free landing page analysis, weekly performance monitoring, dashboard integration, reporting, and project manager consultation.

We utilize the correct platform to achieve the client’s goals. Depending on your client’s needs, we can do Search Campaigns, Google Display Network, Facebook, Gmail, and create Remarketing campaigns.

For campaigns with small ($1,000 – $2,999) monthly ad spend budget. Includes Google Search Network and/or Bing.

Platform

  • Search Marketing Platform: Yes
  • All Channels (refer below): Add $250 (setup)
  • Google Display Network: Add $150 (setup)
  • Facebook (drive to website): Add $150 (setup)
  • Text Ads: Yes
  • Banner Ads Creation (1 set x 5 sizes [300×250,728×90,320×100,468×60,300×600]): Add $149 (max 2 revisions)

By analyzing the client’s business and PPC marketing goals, we would use the best ad extensions to boost the performance of your campaign and attract the right visitors to your site.

Ad Extensions

  • App Extensions
  • Call Extensions
  • Location Extensions
  • Review Extensions
  • Sitelink Extensions
  • Callout Extensions

Extensive research at the start of the campaign allows us to understand the client’s business and use the right keywords tied with the best ad text to optimize the PPC marketing campaign. All keywords and text only deployed upon your approval.

Search Campaign Setup

  • Keyword Research: 4 hours
  • Daily Budget Set-up
  • Ad Scheduling
  • Campaign Structuring
  • Ad Copy Creation
  • Ad Extensions
  • Set-up Report

We monitor and optimize the clein’s campaigns constantly to increase the efficiency for each click.

Search Campaign Management

  • Bid Optimization: Once a week
  • Auditing
  • Bidding
  • Ad Copy Test (Inclusive in the max number of ad copies in the SLA)
  • Ad Extension Management
  • Keyword Management
  • Negative PPC Marketing Keywords
  • Report Analysis
  • Report Generation: Monthly

For other digital media channel options, we utilize the Google Display Network (including Gmail), and Facebook. Images not included.

Budget Range $1,000 (minimum) to $2,999 (maximum)
Platforms Google Search Network and/or Bing
Setup Fee

$149 (Free for 6-month lock-up contract)

Monthly Fee $1,197
Estimated Search Clicks 150
Estimated Search Impressions 5,333

 

Package Ad Budget SRP per Budget
Minimum $1,000 $450
Maximum $2,999 $750

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