Pay-Per-Click (PPC Management) Advanced Package

Description

PPC management advanced package provides your business with a dedicated PPC specialist to (1) Create, (2) Manage, and (3) Monitor your paid digital media account.

Keyword research is used to analyze which search terms will be more beneficial for your business.

A four-step process which consists of:

1) Setting PPC management media objectives in light of marketing and advertising objectives

2) Developing a media strategy for implementing media objectives

3) Designing media tactics for realizing media strategy

4) Proposing PPC management procedures for evaluating the effectiveness of the media plan, are used to provide the business owner the digital presence he needs in Google & its Search partners.

The same will be implemented on other platforms such as Facebook, Youtube and LinkedIn. The goal is to allow the business owner to grow his company together with his online audience. It also includes a Remarketing campaign that will target people who already visited your site.

Each PPC management package includes free landing page analysis, daily performance monitoring, reporting, dashboard integration and reporting, and project manager consultation.

For campaigns with medium ($3,000 – $4,999) / mo budget. With an option to include Search Network Campaign, Display Network / Remarketing, Facebook, and Gmail.

 

We utilize the correct platform to achieve the clients PPC management goals. Depending on their needs, we can do Search Campaigns, Google Display Network, Facebook, Gmail, and create Remarketing campaigns.

Platform

  • Search Marketing Platform: Yes
  • Google Display Network: Yes
  • Remarketing: Yes
  • Text Ads: Yes
  • Banner Ads Creation (1 set x 6 sizes): Add $149

By analyzing the client’s business and marketing goals, our PPC management team would use the best ad extensions to boost the performance of your campaign and attract the right visitors to your site.

Ad Extensions

  • App Extensions
  • Call Extensions
  • Location Extensions
  • Review Extensions
  • Sitelink Extensions
  • Callout Extensions

Extensive research is apart of the PPC management campaign that allows us to understand the client’s business and use the right keywords tied with the best ad text to optimize your campaign. All keywords and text only deployed upon your approval.

Search Campaign Setup

  • Keyword Research: 6 hours
  • Daily Budget Set-up
  • Ad Scheduling
  • Campaign Structuring
  • PPC Management Ad Copy Creation
  • Ad Extensions
  • Set-up Report

We monitor and optimize your campaigns constantly to increase the efficiency for each click.

Search Campaign Management

  • Bid Optimization: Twice a week
  • Auditing
  • Bidding
  • PPC Management Ad Copy Test
  • Ad Extension Management
  • Keyword Management
  • Negative Keywords
  • Report Analysis
  • Report Generation: Monthly

For branding and Remarketing campaigns, we recommend Google Display Network. Banner Ads not included.

Google Display Network and Remarketing

  • Remarketing List
  • Banner Ads Setup
  • Audience Creation
  • Text / Image / Responsive Ad Format

 

 

Budget Range $3,000 (minimum) to $4,999 (maximum)
Platforms Google Search Network
Bing
Google Display Network (Including Remarketing)
Facebook
Set-Up Fee $299 (Free for 6-month lock-up contract)
Monthly Fee $1,497
Estimated Total Clicks 1,375
Estimated Total Impressions 198,333

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