Best SEO Services For Attorneys

Looking for best SEO services for attorneys? At Revenue Boomers, our team of legal SEO experts have a proven track record helping lawyers in various industries rank #1 on Google. The long term benefits of working with our law firm SEO agency is consistent organic traffic. 

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Top Lawyer SEO Services

Local SEO
For Attorneys

Nothing beats search engine optimization for lawyers.

National SEO Services
For Law Firms

Affordable SEO services for attorneys to boost your online web presence.

Lawyer SEO
Consultants

Schedule a free SEO consultations to learn how to grow your law office.

WHY INVEST IN SEO
SERVICES FOR LAWYERS?

The long term benefits of SEO services for lawyers is consistent organic traffic. At Revenue Boomers, we have proven experience helping lawyers in various industries rank on the first page of Google. Give us a call today at 617-960-8536.

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best law firm SEO services in 2022

BEST LAW FIRM SEO SERVICES IN 2022

In the early 1990s, SEO did not exist. Today, SEO, otherwise known as search engine optimization, is everything. As a marketing agency, we specialize in providing SEO services for lawyers and law firms around the United States. Including Boston, New York, Miami, Los Angeles, Houston, and more. Our team has years of experience helping law firms succeed online. Contact us today to learn more. Our goal is simple: Help you rank higher in Google, so you get more leads and grow your practice.

WHY CHOOSE US?

As an award-winning SEO company based in Boston, MA, we offer the best SEO services for small and large law firms alike. We understand that every business is different, and as such, we tailor each campaign to suit your needs. Whether you want to increase sales, attract new customers, or improve your rankings, we will achieve your goals. More importantly, we provide top-quality SEO services to legal professionals at affordable prices. Contact us today to see how we can help you!

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Law firm marketing guide

Law Firm SEO Marketing Guide

As an award-winning SEO company based in Boston, MA, we offer the best SEO services for small and large law firms alike. We understand that every business is different, and as such, we tailor each campaign to suit your needs. Whether you want to increase sales, attract new customers, or improve your rankings, we will achieve your goals. More importantly, we provide top-quality SEO services to legal professionals at affordable prices. Contact us today to see how we can help you!

Digital Marketing For
Law Firms In 2022

According to a 2018 survey released by the American Bar Association, there were 1,338,678 licensed attorneys in the US. This number is 15.2 percent higher than the previous decade. Given the considerable competition, most law firms struggle to acquire new clients.

By building an effective SEO strategy, your business can get more leads, referrals, and repeat clients. For instance, 38 percent of people use the internet to look for a lawyer. In addition, consider the following:

74%

percent of prospects who do an online search contact a law office on the phone.

84%

percent of millennials are likely to hire a lawyer with reviews on Google.

74%

percent of people go to a law firm’s website to take action.

Thus, as more people continue to use the internet to search for legal services, it becomes important for your law firm to rank on the first page of Google.

Breaking Down SEO For Attorneys

The goal of Google’s search engine is to satisfy the end-user. When a user types in a certain search phrase, known as a keyword, the algorithm populates a list of relevant search results.

A series of algorithms created by Google determine how a website ranks in search engines. These algorithms are meant to prevent website owners from manipulating search engines while building trust with end-users by helping them find what they are looking for quickly. Some of Google’s most powerful ranking algorithms include:

  • Fred
  • Possum
  • Rank Brain
  • Mobile-Friendly Update
  • Pigeon
  • Humming Bird
  • Pirate
  • Penguin
  • Panda

As an experienced legal SEO company, we have proven white-hat SEO strategies that can help you rank your law firm on the first page of Google.

How To Rank On Your Law Firm On Google

The first step in SEO is keyword research. The second step is on-page optimization. Finally, the last step is off-page optimization. Before you start building your SEO strategy, the first step is to analyze your website for:

  • User experience (UX) - Focus on giving users the best experience on your website by making sure it’s mobile responsive, loads fast, and is easy to navigate.
  • User intent - This will serve as your basis for keyword research. Your content should match the search intent of your target audience. For example, “personal injury lawyer in Massachusetts,” “DUI attorney MA,” or “law firms in Boston.”
  • Content marketing - Identify opportunities to create engaging content for your prospective clients by writing informative blogs.

All three steps play a major role in building your online presence and ranking your website on Google.

User Experience Explained

Consumers today have very little time and patience to go through each page on a website. It’s critical to have a user-friendly website with a call to action on each page to direct your website visitors. Essentially, the goal is to guide website visitors to take an action once they land on your site. Whether it’s reading your blog, filling out the contact form, or calling your office. The webpage also has to look appealing to keep them on the page.

Most importantly, you have to appear as the authority in your legal industry. If a person clicks on the link to your site and doesn’t have a positive experience, they will most likely click back to the SERPs. This will signal to Google that people aren’t satisfied with your website and increase your bounce rate.

If users don’t have a good experience on your legal website, you’ll lose potential clients. So, what makes for a good website? It should be easy to navigate, visually appealing, mobile responsive, and share valuable content. Here’s a breakdown of what our team of SEO experts recommends:

  • When designing your website, the main goal is to provide informative content to capture interest and convert prospects into clients.
  • It should clearly communicate your services and highlight how they differ from other law firms.
  • You can also consider creating YouTube videos and adding them to your website, which helps set your firm apart while building trust and authority.

Ensure that your visual content creates a definitive representation of your brand as the top legal service in your area. If you need help get this all done, don’t hesitate to give us a call for a free SEO consultation at 617-960-8536.

Importance Of Having A Responsive Website

THaving a mobile responsive website makes sure prospective customers have a positive user experience. Whether they are searching for legal services using a smartphone, iPad, tablet, or desktop.

TSince nearly 78 percent of American adults own a smartphone, a mobile-friendly site is a must. If people can’t view your law firm’s website on their phones, your business could lose potential clients.

TNext, you want to make sure your website loads fast. In 2018, Google launched its “speed update,” The loading time of your site should range between 1-2 seconds. If your site takes more than three seconds to load, you’re likely to lose 53 percent of visitors. Websites that load slowly also face the possibility of getting penalized by search engines.

Legal SEO Keyword Research

The first step in SEO is keyword research. The second step is on-page optimization. Finally, the last step is off-page optimization.

Understanding how to do keyword research for attorneys is critical to the success of the SEO campaign. Once the most relevant keywords are researched, the next step is to create a SEO road map. If you are not familiar with keyword research watch this video.

On-Page SEO For Lawyers

Optimizing for on-page SEO includes content creation, internal linking, external linking, image optimization, adding alt tags, heading tags, optimizing based on word count, content marketing, and much more.

Whether the client is a lawyer in Boston or has a law office around the United States, everything done on the front end of the website is considered on-page SEO. Once the entire website is optimized, the next step is focusing on the off-page SEO.

Off-Page SEO For Law Firms

When it comes to ranking on Google you will need to learn how to build backlinks. However not all backlinks are created equal. Some backlinks can cause more harm than good. So if you’re wondering what is a backlink and how link building works, we are happy to explain more.

A backlink is web-related content on the internet that points a link from one website to another website. For example, if CNN writes an article about your business they will add a link to your website in the article which links back to your website. Hence, the phrase backlinks. However, you to want to avoid the pitfalls of building spammy backlinks at all costs.

When a reputable website links back to your site, it improves your trust in search engines. Some different types of backlinks include business citations, guest posts, blogs, web 2.0 links, and social bookmarks to name a few.

In essence, backlinks give your site a boost in search engines. The goal is to build a SEO strategy in phases that includes keyword research, on-page and off-page SEO services.

Content Marketing For Law Firms

Content marketing can make or break a law firm’s online marketing strategy. Blogging is the best way for legal experts to showcase their knowledge and expertise.

Remember a blog posts help readers gain better insights into the services of your legal practice. What’s more, blog posts give a lawyer’s website a certain level of authority. For example, if you are a family law expert, your SEO strategy would focus on creating content for keywords related to “child custody,” “how to file a divorce,” “why hire a divorce lawyer,” and so forth.

If your internet marketing strategy does not include content marketing, you will lose potential clients to your competition. For more law firm SEO tips, you can also watch this YouTube video.

What Is Local SEO For Lawyers?

Local SEO is an effective marketing method to drive organic leads in your immediate area. Ideally within 10-25 miles of your physical location. It’s also important to note that the top three positions in SERPs receive about 60% of the clicks. Thus, if your legal practice is not ranking at the top of Google, you are losing money to your competition.

No need to recreate the wheel when building an SEO strategy. Local SEO begins with analyzing strategies what has worked for your local competitors. As local SEO specialists, we understand how to research your top competitor’s keywords so we can piggyback of their marketing strategy.

When it comes to local SEO for lawyers, find a SEO agency that can do all the work for you.

Google My Business For Lawyers

Google My Business (GMB) is the most effective tool for local SEO. In ReviewTrackers’ 2018 Online Reviews Report, the organization revealed that 63.6 percent of consumers check Google reviews before visiting a brick-and-mortar store or online shop. The report also states that customers do not completely trust businesses with lower than 4-star ratings. You can also watch this video if you are an attorney looking to learn more about Google My Business and how local SEO works for law firms.

Local Law Firm SEO Case Study

We typed the search phrase “Boston Lawyers” and used data populated from the tool Keywords Everywhere. As of May 18, 2019, the keyword “Boston Lawyers” gets an estimated 1,000 monthly searches. In addition, the estimated cost per click (CPC) that advertisers pay is around $14.41 for each click.

The local SEO portion of Google search results showcases the top three law firms for the keyword “Boston Lawyers.” When this was originally written in March of 2019, the Law Offices of Jeffrey S. Glassman was at the top of the search results for the keyword “Boston Lawyers.”

Updating this on May 18, 2019, Serpa Law Office has moved to the number one spot of Google. Leaving The Law Offices of Jeffrey S. Glassman in the fourth position.

As of October 18, 2019, The Law Office of Jeffrey S. Glassman is back in position one on Google for the keyword “Boston SEO Lawyers.” The reason this is important is because SEO is never ending process. As you begin to outrank your competitors, you have to also maintain your rankings with monthly optimizations. If you want to learn more about local SEO, check out our guide here.

Does SEO Work For All Lawyers?

Yes, SEO works for all attorneys, no matter their practice. However, the SEO strategy can vary depending on the competitiveness of your industry. Either way our company offers:

  • SEO For Criminal Defense Attorneys
  • SEO For Personal Injury Lawyers
  • SEO For Patent Lawyers
  • SEO For Business Attorneys
  • SEO For Startup Lawyers
  • SEO For Blockchain Lawyer
  • SEO For Personal Injury Attorneys
  • SEO For Criminal Defense Lawyers
  • SEO For Tax Attorneys
  • SEO For Trustee Lawyers
  • SEO For Divorce Attorneys
  • SEO For Family Lawyers
  • SEO For Car Accident Lawyers
  • SEO For Real Estate Attorneys
  • SEO For Mediation Lawyers
  • SEO For National Law Firms
  • SEO For DUI Attorneys
  • SEO For Solo Attorneys
  • And Much More

Unfortunately, the challenge for most law firms is finding an SEO company that can deliver results. As the best SEO company for lawyers, we work with small and large law firms. In addition, to providing SEO for solo attorneys.

Top SEO Tools For Lawyers

As a professional SEO agency, we use several tools to help our clients rank #1 on Google. Some of the main tools include:

  • Ahrefs
  • Screaming Frog
  • SEOprofiler
  • GTmetrix
  • Spyfu
  • SEOquake
  • SEranking
  • Google Keyword Planner
  • Google Search Console
  • SEMrush
  • Moz
  • Keywords Everywhere
  • And Many More

These tools will make your life easier to track results. Feel free to start using them today.

Future Of Digital Marketing For Law Firms

It is wise to invest in other marketing strategies outside of SEO if you have the marketing budget. Specifically, social media marketing, pay-per-click (PPC) advertising, and video marketing to expand your digital footprint. Let us break down the importance of each.

1. Future Of Digital Marketing For Law Firms

A strong social media presence is key to a successful digital marketing strategy. Social media platforms allow you to reach a broader audience and help build brand awareness for your law firm overnight. In 2018, there were 3.1 billion active social media users worldwide. Staying active on social media can increase your exposure and boost your web traffic by 78 percent.

For legal professionals, sites such as Facebook, Twitter, or Instagram are great advertising platforms. As an attorney, you should also consider establishing your presence on LinkedIn.

Remember, LinkedIn is one of the most popular social platforms to connect with decision-makers. It is sometimes dubbed as the “Facebook for Professionals.”

2. Pay Per Click Advertising For Law Firms

Pay-per-click advertising (PPC) is a marketing strategy that allows you to secure a spot on SERPs in exchange for a fee. Each time a user clicks on your listing, the business owner pays Google for each click. Hence, the term pay per click. Although the strategy sounds appealing, it does not guarantee conversions.

Multiple factors can affect the conversions on your site. For example, a prospective customer can click on your website and leave it after a couple of seconds. PPC ads drive traffic, but do not guarantee leads. Therefore, we recommend that clients optimize their website for conversions while running PPC ads.

If you are not sure how to run PPC ads, seek the help of PPC experts to avoid wasting advertising dollars.

3. Video Marketing For Lawyers

Consumers today engage with video content more than previous generations. Attorneys can advantage of this opportunity by creating compelling content to generate leads. The more video content a business creates, the more likely clients will engage with their business. However, the process of creating effective video content is a science. So, we highly recommend you hire an expert to coach you on how to create marketing videos. You also want to learn how to create profitable video advertisements. Learn more about the importance of video marketing for lawyers by booking a free consultation.

The value of ranking on the first page of Google is priceless, however you can also incorporate social media marketing, PPC advertising and video marketing into your strategy to drive more sales.

— Our clients love us

I love working with Cliff at Revenue Boomers SEO Agency. He created a new website for me and he does my SEO monthly. I will highly recommend Cliff to anyone in need of services. I have referred Cliff to my son as well. You can depend on Cliff and know he always has your best interest in mind and will help you anyway he can. Happy Client!

- Sandra L.
Founder

We are currently working with Cliff on developing our brand and presence across the board. His ability to see the larger picture to where we want to get as helped us begin to cultivate our step by step process and procedure on how we can attract more clients and better clients as well. Cliffs' level of responsiveness is unmatched and any question we have had for him has been answered with speed and precision.

- Matthew P.
Director Of Operations

Thanks for your time today. You have no idea how much that helped me professionally and spiritually... You gave me a lot of hope and I just want to say thank you and keep encouraging and helping people. It will come back. I have done this for years, however I need the help now. Thanks Cliff, I"m back and ready to go to work! My wheels are spinning! I will create that pipeline for girls! Watch me work!

- Jacquelyn T.
Founder

Thanks to Cliff and Revenue Boomers we opened a second location in a larger city to expand our business. Thank you so much for the hard work in the last 18 months.

- Mo H.
Founder

Hi Cliff, I’m checking out some of your videos on Facebook (Revenue Boomers) great stuff keep it up. I’m planning on taking my business to the next level with this stuff. Thx

- Josu'e V.
Real Estate Investor

Cliff was extremely professional, and responsive to any questions I had... He helped my business grow tremendously. I highly recommend Cliff as he is very knowledgeable and has a great team behind him.

- Shaddi A.
Founder

How To Start Ranking Today

More leads equal more profits. Revenue Boomers is the best SEO agency for lawyers. We provide law firm SEO services around the United States. In addition to SEO coaching and SEO training for attorneys. Book a free SEO consultation today.
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