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Nothing beats local search engine optimization (SEO) for dispensaries.
Affordable dispensary SEO services to boost your online web presence.
Reach out today for a free SEO consultation to learn more.
Dispensary SEO marketing has become a trend around the world with the legalization of cannabis. According to Statista, over 4.3 billion people globally, are active internet users. Which translates into a large number of the marijuana users surfing the internet to find a local dispensary.
The best way to attract these customers is with SEO. However the process of SEO can get confusing. So if you want to quickly make your website more visible you need to hire a SEO agency that specializes in dispensary SEO services. Whether you need a CBD SEO specialist or cannabis SEO expert, our team at Revenue Boomers offers best search engine optimization services for marijuana companies.
As dispensary SEO experts we have a proven strategy to help you get results. For instance, when a potential buyer sees your dispensary website ranking at the top of Google, they are more likely to visit your business. This is only possible through search engine optimization.
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Search engines are designed to rank web pages and content based on the satisfaction of internet users. They carry out three functions: crawling, indexing, and ranking.
Crawling – Search engines will use crawlers to look over content such as webpages, images, or videos to find new or updated content.
Indexing – Crawlers process information and help search engines index the discovered URL for retrieval in the case that content in the URL turns out to provide the answers for a search query.
Ranking – The content that answers the query the best is ranked at the top. Everything else is organized with the most relevant appearing first and least relevant appearing last.
Humans tend to have a very short attention span, and most people will hardly visit more than two sites on the search engine results pages (SERPs). Hence the importance of cannabis SEO marketing. For your content to be visible in search engines, and ranked as the most relevant, you need to optimize your website with both on-page and off-page SEO. As Boston SEO experts, we can get you in front of more customers by building a personalized SEO strategy for your dispensary.
Search engine optimization for dispensaries can boost sales by driving organic traffic to your site. The goal of a SEO agency is to ensure that your website is optimized based on the latest Google algorithm updates. As much as the SEO tactics change, the following principals of organic SEO for dispensaries remain the same:
Your content must be high quality and relevant to the end user. The more thorough the content, the better your website ranks. High-quality content also attracts backlinks, which are a major ranking factor on search engines. In addition, the more high-quality backlinks you acquire, the higher your site will rank overtime.
Keyword research is an essential aspect of SEO marketing for dispensaries. However, keyword stuffing could lead to a search penalty. Web crawlers are now able to analyze related keywords to match the searchers intent. Creating content around keywords is critical, while focusing on user experience is just as important.
Using long-tail keywords helps you attract users searching for exactly what you are offering. For instance, “dispensary that sells CBD online,” or “local dispensary near me that delivers.” These type of long tail keywords capture search intent and help the website rank for less competitive keywords. Next, use the keyword in the meta tags, page descriptions, meta descriptions, and alt tags. Also, titles and header tags are especially important in making your content easier for users to read and for search engine crawlers to rank.
Your site should be easy to navigate. When a page is easy to use and provides relevant content, it increases dwell time and reduces your bounce rate. You want to make everything clear and simple for the end user so they do not have to guess what they should do next. Learn more by booking a free SEO consultation.
Page speed has a direct effect on user experience. Ensure your load time is no more than 1-3 seconds. There is nothing like visiting a website that takes forever to load. Our team of UX professionals can help optimize your website for for page speed and user experience.
Create a meta description that contains the keyword and informs the reader of what your page is about. The aim is to convince the user to click on your link. As a dispensary SEO marketing agency will optimize the meta title and description based on the search intent of the end user. For instance, the meta description may include popular products that your dispensary sells, such as CBD oil, THC edibles, and so forth.
Your focus should not be on desktop users only. Instead your website should focus on mobile devices. Google has introduced the mobile-first index, which means that search engines will use the mobile version of your site in their index. Thus, if your website is not mobile-friendly, it negatively impacts your rankings.
Search engines use social signals from social media as a trust factor to rank websites. Create an engaging blog on your site and give readers the option to share your content on platforms such as Twitter and Facebook. Google records each share as a social signal, which is an indication that consumers are talking about your product. Thus, it reflects positively on your search engine ranking.
Learn more about dispensary SEO marketing by calling us at 617-960-8536 to ensure your site receives targeted traffic.
Most people are new to the concept of SEO for dispensaries and have doubts on whether SEO marketing works. It all boils down to the SEO agency you hire. The right agency should have vast experience in SEO marketing. They should know how to rank a dispensary online and create a SEO marketing strategy based on what has worked for previous clients. Our team of SEO specialist at Revenue Boomers are knowledgeable on cannabis-marketing. Most importantly, we understand how to produce quality content that drives traffic to a dispensary. For example, a tactic that was working in 2015, is likely to have changed in 2019. For this reason, the company you hire should employ a SEO strategy that is current.
As a marijuana SEO marketing agency we first analyze your existing organic traffic before we create your SEO strategy. The goal is to understand the search intent of your users based on keyword research. Essentially, the first step is to analyze the keywords and URLS that attract the most traffic to your business. Next we use this information to optimize the site to get more traffic.
Here are some things that could hinder your over SEO strategy:
Like earlier mentioned, Google has adopted the mobile-first index strategy, discrepancies between your mobile and desktop navigation can hurt your SEO efforts.
Search engines no longer use the quantity of content as a measure of ranking websites. They focus more on the quality of the content, originality, and how well it meets the user’s needs. Copying content from other websites to increase your pages authority is frowned upon in the SEO industry.
Since backlinks tend to raise a website’s ranking, some website owners and SEO marketing agencies may opt to purchase low quality backlinks from other sites. Google, however, is against this. As much as the search engine favors sites with backlinks, they are keen on the quality of the source backlink. For example, links from spam websites cause more harm and good.
SEO can help any dispensary grow. It is sure to increase your conversion rates, which translates to higher profitability for your business. If you want to learn more about how SEO works, contact of team of dispensary SEO experts today.
No one SEO tactic is guaranteed to improve your dispensary SEO marketing campaign. It all depends on the expertise of your SEO marketing agency and their ability to boost traffic to your website. When selecting a cannabis SEO agency, ensure that they have lots of experience in offering SEO services across various industries. This guarantees that they have in-depth knowledge of SEO strategies that work and will optimize your website to outrank your competitors.
Our team at Revenue Boomers has a proven record helping cannabis companies rank #1 on Google. Fill out the form below to get started.
I love working with Cliff at Revenue Boomers SEO Agency. He created a new website for me and he does my SEO monthly. I will highly recommend Cliff to anyone in need of services. I have referred Cliff to my son as well. You can depend on Cliff and know he always has your best interest in mind and will help you anyway he can. Happy Client!
We are currently working with Cliff on developing our brand and presence across the board. His ability to see the larger picture to where we want to get as helped us begin to cultivate our step by step process and procedure on how we can attract more clients and better clients as well. Cliffs' level of responsiveness is unmatched and any question we have had for him has been answered with speed and precision.
Thanks for your time today. You have no idea how much that helped me professionally and spiritually... You gave me a lot of hope and I just want to say thank you and keep encouraging and helping people. It will come back. I have done this for years, however I need the help now. Thanks Cliff, I"m back and ready to go to work! My wheels are spinning! I will create that pipeline for girls! Watch me work!
Thanks to Cliff and Revenue Boomers we opened a second location in a larger city to expand our business. Thank you so much for the hard work in the last 18 months.
Hi Cliff, I’m checking out some of your videos on Facebook (Revenue Boomers) great stuff keep it up. I’m planning on taking my business to the next level with this stuff. Thx
Cliff was extremely professional, and responsive to any questions I had... He helped my business grow tremendously. I highly recommend Cliff as he is very knowledgeable and has a great team behind him.
Contact our team of cannabis SEO experts for more information. You can also book a free SEO consultation.
Revenue Boomers is an award-winning digital marketing agency. Contact us today.