SEO Services in Grand Prairie, TX

As your SEO company in Grand Prairie, we run one simple process for every client: find the searches, build the pages, earn the links — then keep improving. Three steps, in order, aimed at the searches your customers already make.

Grand Prairie SEO: Service Overview

Search in Grand Prairie behaves like the city itself: part industrial corridor, part hometown Main Street, part entertainment destination. A warehouse manager on Great Southwest Parkway searches for a logistics supplier during the workday. A homeowner in Lake Parks searches for a plumber at 7 a.m. A family driving in from Fort Worth searches for a restaurant near Lone Star Park on a Saturday night. All three are searches on Google, yet each one needs its own kind of page and its own kind of SEO work behind it.

That is the first thing to grasp about SEO services in Grand Prairie: no one keyword list covers this market. The winners are the businesses whose websites mirror how their own customers search — the precise service, the precise area, the precise moment of need. A vague page claiming you serve the whole Metroplex loses to a focused page that answers one search properly.

This guide shows how that plays out in practice: which kinds of SEO matter in this market, the process we follow, what it costs, how long it takes, and how to choose the right partner. It is written for owners rather than marketers, and every part of it is grounded in how Grand Prairie customers really look for help.

The businesses that win here treat SEO as a long-term asset, not a monthly expense. A Grand Prairie SEO company that truly knows this market will never sell you a generic package — it will show you the searches your customers make, the pages that should win them, and the order the work should happen in. The rest of this guide explains how to tell whether the plan you are being offered is a genuine one.

The Middle of the Metroplex Is Its Own Market

Grand Prairie has a geography problem that no other Metroplex city shares in quite the same way. It sits between Dallas and Fort Worth, and when a customer searches without naming a city, Google fills the results with businesses from both. A Grand Prairie business can be excellent, well reviewed, and close by — and still sit below a Dallas company that is twenty minutes away, simply because Dallas is the bigger name.

The way out is to own the searches that name Grand Prairie. Customers who type the city name are telling you exactly what they want: someone local, someone they can drive to, someone who knows this side of town. Those searches have less volume than the big Dallas terms, but they convert far better, because the searcher has already narrowed the field to your city. A business that ranks first for its own city searches will take calls from customers who were ready to buy before they ever clicked.

Distance also works in your favor inside the map pack. Google favors businesses close to the searcher, so a shop in Dalworth can outrank a bigger competitor in downtown Dallas for a search made in Dalworth. A warehouse supplier off Great Southwest Parkway can win the searches made from the industrial parks around it. The map pack rewards being genuinely local, and Grand Prairie businesses are genuinely local to a lot of searchers.

The entertainment district adds a second current to the same river. Race days at Lone Star Park, shows at the Texas Trust CU Theatre, and events at the stadiums just over the line in Arlington bring thousands of visitors through Grand Prairie on I-30. Those visitors search from their phones for food, parking, hotels, and things to do — and they search with almost no local knowledge. A restaurant or hotel that shows up for those searches, with clear hours and an easy next step, can take customers it never would have reached otherwise.

Spoken search is quietly changing the same picture. Customers driving down I-30 or Pioneer Parkway ask their phones for the nearest open tire shop, the closest urgent care, or the best barbecue near the highway — and they act on the first answer they hear. Our SEO experts in Grand Prairie pay attention to those conversational searches, because the business that wins the spoken answer wins the customer without a click ever happening.

Local SEO, Content, Technical Work, and Authority — One Plan

It helps to think of SEO as four jobs that share one goal. The first is local visibility: your Google Business Profile, the directories that list you, the reviews your customers leave, and the service-area pages that cover the towns you really work in. The second is content: service pages, location pages, and blog posts that answer the searches your customers actually type. The third is technical health: a site that loads fast on a phone, has no broken links or duplicate pages, and lets Google crawl every page that matters. The fourth is authority: links and mentions from other websites that tell Google your business is worth trusting.

Each job depends on the others. Content without a sound technical base never gets read, because Google cannot crawl it properly. A strong profile with a weak website behind it loses the click to a competitor whose site answers the question. Links aimed at thin pages do not hold a ranking for long. And a fast, well-built site with nothing useful on it has nothing to rank for. A plan that covers only one or two of the four is a plan with holes in it.

Where most Grand Prairie businesses should begin is the foundation: the profile, the citations, and the pages for their best services. From there the content grows outward — hail repair pages after a North Texas storm, warehouse and logistics pages for the industrial parks along I-30, dining and event pages for the entertainment district. Links come last, aimed at the pages that already deserve them. Businesses that buy links before the foundation is solid usually pay twice: once for the links, and again for the repairs they skipped.

The sequence is the strategy. A brand-new site needs the foundation first, then content, then links. A site that already has strong pages might need links first. A site with good links and thin content needs writing before anything else. A good SEO consultant looks at where your site stands today and sets the order from that — and can explain the order in plain language when you ask.

Our SEO Process: Three Steps, Then Optimize and Repeat

Step 1 — Keyword Research

We start by listening to the search box. Our team finds the exact phrases your ideal customers type into Google, then counts how many people type each one every month. Those counts decide a lot: which services deserve their own page, which searches are too small to chase, and which rivals you are really up against. What you get is a written keyword document, with volumes and target pages — not a guess, and not a generic list.

Step 2 — Content Creation

Then we write. Using the keyword document and the services you actually offer, we build the pages your customers need: service pages, the home page, about and contact pages, and blog posts that answer the questions people ask before they call. Blogs carry real weight here — a post that solves a local problem can keep bringing in customers for years, and it gives other sites something worth linking to. Everything is written for a person first and tuned for Google second.

Step 3 — Link Building

Then we earn the links. Other websites and articles about your company link back to your site, and each one is a vote of confidence in the eyes of Google. We reach publishers through a network of more than 50,000 websites, earning natural links of many kinds: citations, Google links, social profile links, guest posts, free website links, and redirect links. A varied, natural profile is what survives the next algorithm update.

Step 4 — Optimize and Repeat

Then we do it again, better. We watch which pages climb and which ones stall, refresh the keyword document, and keep pushing past the competitors ahead of you. Google changes, rivals publish new pages, and search habits shift — the businesses that stay on top treat SEO as a cycle, not a project with an end date.

Every month you see the work in a report: the keyword document with fresh rankings, the traffic the new pages brought in, and the links that were earned. When a page will not move, the report shows it, and the next month's plan changes because of it. That loop — measure, adjust, repeat — is what turns a process into a system that keeps working.

Grand Prairie SEO Pricing and Timelines, Without the Guesswork

Two questions open nearly every first conversation, and they deserve straight answers: what will this cost, and how soon will it work. Any agency that quotes a firm price before it has seen your website, your market, and your rivals is quoting a package, not a plan.

Three things set the price. Competition is the first: ranking for roofing or air conditioning in Grand Prairie costs more than ranking for a niche trade, because more businesses are fighting for those searches — including big Dallas and Fort Worth companies with large budgets. The state of your website is the second: a thin five-page site needs far more building than a solid site that only needs refining. Scope is the third: one location with five services is a smaller job than three locations with twenty services across the Metroplex. A serious proposal shows you the work each of those factors calls for and the price attached to it, before you sign anything.

Timelines follow the same logic. Work on the map pack tends to show results first, because fixing a profile and gathering reviews takes effect quickly. Organic rankings for competitive terms take longer, because you are moving past businesses that have spent years building authority. Expect steady, visible progress rather than a sudden jump: early movement on the searches that matter most, then a compounding effect as the content and links pile up. The pages and links you build this year are still working next year, which is what makes SEO different from advertising.

There is one promise that should end the conversation. If an agency guarantees a specific ranking by a specific date, walk away. No one controls Google, and the firms that make that promise are usually the ones taking shortcuts — bought links, copied content, tricks that get a site penalized later. A partner worth hiring shows you the plan, the schedule, and the reporting, and lets the results make the case.

A monthly plan from an SEO services provider normally covers a mix of fresh content, link building, profile upkeep, and reporting. Ask any agency to spell out what a typical month includes, then compare that list across proposals. A proposal that promises twice the pages and links for half the price is promising something that is not real work. An SEO firm that prices honestly tells you what the budget buys, what it does not buy, and how long the work will take to show.

What Sets Revenue Boomers Apart for Grand Prairie Businesses

Plenty of agencies will take a monthly fee and send a report nobody can read. We run the work differently, and the difference comes down to three things: the plan, the reporting, and the local knowledge.

The plan comes from research, not a template. Before a single page is written, we build the keyword documents — the searches your customers make, how many people make them, and which pages should win them. That document drives the whole campaign, and you see it. A page that does not connect to a real search with real volume simply does not get built.

The reporting is written for owners, not marketers. Each month you receive a report showing the rankings for the keywords that matter, the traffic the site brought in, and the work that was done. Your dedicated account manager talks you through it, and when a number moves the wrong way we say what we are doing about it. No jargon, no charts without explanations.

The local knowledge is the part no national agency can copy. We know a search from a warehouse manager in the Great Southwest Industrial District is a different opportunity from a search from a homeowner in Dalworth, and a search from a visitor near the entertainment district is different again. We know hail season moves roofing searches across North Texas all at once, and that stadium nights next door in Arlington change what people look for along I-30. And we know the Mid-Cities towns your customers come from — Arlington, Irving, Mesquite, Duncanville — so your service-area pages claim ground you genuinely serve instead of names copied from a map.

Engagements begin with a 90-day run and continue month to month after that. Ninety days is enough to research the market, repair the foundation, and show real movement — and month to month means the work has to earn its renewal every single month.

One easy test separates good reporting from bad: ask to see a sample report. A strong report names the keywords being tracked, shows how rankings moved over time, and connects traffic to calls and form fills. An SEO company that leans on vanity numbers — total impressions, total clicks, a domain score — is hoping you never ask what those numbers mean for your business. Our reports are written to be read by owners, and your account manager goes through them with you every month.

Your Free Consultation with Our SEO Experts in Grand Prairie

The free consultation is a working session, not a pitch. We examine your website, your current rankings, and the rivals who are winning the searches you want, then we talk you through the findings on a call: where you stand, who sits ahead of you, and the first fixes worth making. You walk away knowing what to do next, whether you hire us or not.

There is nothing special you need to bring. It helps to know which services bring in your best customers and which towns those customers come from, since that shapes the keyword research. If you can get into your website and your Google Business Profile, great — but if you cannot, we can still review everything from the public side of your site.

We also sketch what a campaign would look like for your business in particular: the pages we would build first, the searches we would go after, and what the first ninety days would hold. No obligation, no pressure. The point is an honest read on your market from a team that works in it every day.

Two Grand Prairie Campaigns, Two Lessons

These two scenarios are illustrative. They show how the work is ordered for two common kinds of Grand Prairie business. They are not verified client results, and they carry no numbers, because every business starts from a different place.

A Dalworth home-services company

Picture a roofing and exterior company based in Dalworth, working across Grand Prairie, Arlington, and Irving. Its best work arrives after hailstorms, when homeowners search for repairs in a hurry — and when every other roofer in North Texas is chasing the same searches. The foundation comes first: a finished Google Business Profile with accurate categories and service areas, citations that match everywhere, and a habit of asking every happy customer for a review. Then the service pages, one per service, written around the phrases homeowners actually type — hail damage repair, roof replacement, and the neighborhoods the crews work in. Blog posts take on the questions that surface after every storm, which gives the site pages worth linking to. The lesson is order: profile and pages first, links second, reviews running through the whole campaign.

A restaurant near the entertainment district

Now picture a restaurant and event space near Lone Star Park, serving locals all year and visitors all summer. Its customers arrive in two waves: locals deciding where to eat tonight, and visitors planning a trip weeks ahead. The first wave needs a strong map presence and pages that answer tonight's questions — hours, the menu, parking, walk-ins. The second wave needs content that appears while the trip is still being planned — area guides, what to do near the park, pages that name the landmarks visitors already know, like the racetrack, the waterpark, and the stadiums over the line in Arlington. The lesson is timing: a seasonal business cannot start its content when the season starts. Pages that win summer searches go live in spring, and pages for a big race weekend go live weeks ahead of it.

Both stories point the same way. The work follows the customer: who they are, where they search from, and the moment they decide. A campaign built on that beats a campaign built on a keyword list every time.

Choosing the Right SEO Agency in Grand Prairie, Texas

Picking an SEO partner is a decision that sticks around. The wrong choice costs more than the fee — it costs the months spent waiting for results that never arrive, and the cleanup when shortcuts catch up with your site. A handful of checks will sort the serious partners from the rest.

Start with the plan, in plain language. A capable agency can say which keywords it would chase, which pages it would build first, and why — before you pay a dollar. An answer that is only a package name and a price is a product, not a strategy. Then look at the reporting. A monthly report should show the rankings that matter, the traffic, and the work completed. A wall of vanity numbers with no link to calls or customers is hiding something.

Then test the local knowledge. An agency that works in Grand Prairie should be able to talk about this market without notes: the industrial district, the stadium crowds, the towns your customers come from, and how hail season shifts search behavior. A provider who knows this market has a concrete answer for what the plan does in April. A national call center does not.

Finally, watch for the warning signs. Promised first-page rankings. Methods they cannot explain. Reports you cannot understand, or no reports at all. Long contracts with no exit. Packages that look identical for a roofer and a restaurant — two businesses with nothing in common should never receive the same plan. The right partner treats your business as a market of its own, because that is what it is.

When proposals land side by side, compare the work rather than the price. One might offer ten pages a month with no links; another might offer three pages plus real outreach to publishers. The second one usually wins, because authority is what keeps a ranking in place. SEO consultants who show their work — the keyword documents, the pages they would build, the publishers they would approach — earn trust faster than an SEO firm asking you to take the outcome on faith.

Serving Grand Prairie and the Mid-Cities

Revenue Boomers serves businesses across Grand Prairie and the Mid-Cities, including Downtown Grand Prairie, Main Street, Dalworth, Lake Parks, Great Southwest, Forum Drive, Carrier Parkway, Joe Pool Lake, Arlington, Irving, Dallas, Fort Worth, Mesquite, Duncanville, DeSoto, Cedar Hill, Mansfield, and Euless.

The region stretches past one city, and most local businesses already live that way: a contractor based in Grand Prairie takes jobs in Arlington and Irving, a warehouse supplier delivers across the industrial parks on both sides of I-30, and a restaurant near the entertainment district feeds visitors staying all over the Metroplex. Your website should mirror that reality, with service-area pages that honestly cover the towns you work in — not one page crammed with town names, and not pages for towns you never visit.

To talk about SEO for your Grand Prairie business, send an email to info@revenueboomers.com. You can reach us Monday through Friday, between 9 a.m. and 5 p.m. You can also book a free call directly, and we will arrive with a first look at your website and your market already done.

Visitors from beyond the region count too. A family planning a trip from Houston or Oklahoma City looks for the same businesses a local would, but with far less knowledge of the area. Pages that name the landmarks — the racetrack, the waterpark, the stadiums — help those visitors find you before they arrive, and a strong map presence helps them find you once they are here.

Start with Your Customer and Your Service Area

Two questions should open every SEO plan: who is your best customer, and where do they live. The answers settle almost everything else — the keywords that matter, the pages to build, and the towns your site should claim.

Your best customer is a narrow group, not everyone. For a logistics supplier it could be warehouse managers in the Great Southwest Industrial District. For a dental practice near Lake Parks it could be families within a fifteen-minute drive. For a restaurant off I-30 it could be visitors staying at hotels near the entertainment district. Each group searches differently, and each one needs a page written for them.

The service area deserves the same honesty. Claiming towns you never serve wastes pages and disappoints the callers who come from them. Claiming only your home neighborhood wastes the jobs you already do across the Metroplex. The right list is the places your trucks go, your crews work, and your customers come from — and the pages should prove it with local detail, not only a town name in a heading.

That customer-first thinking is also what keeps the work honest. A Grand Prairie SEO company that begins with your customer builds pages around real searches, not around the keywords it wishes your customers used. The result reads like it was written by someone who knows the market, because the research behind it came from the market itself.

What to Expect from an SEO Agency in Grand Prairie, TX

The opening month of a campaign is mostly research and repair. Keyword research maps out the searches worth winning. A technical audit turns up broken links, slow pages, duplicate content, and crawl problems that hold the site back. The Google Business Profile gets finished and corrected. The quick fixes go live first, since they are the cheapest ranking gains on the table.

After that the work settles into a monthly rhythm: fresh content, fresh links, and a report showing what moved. Content goes out on a schedule rather than in bursts, because Google rewards a site that keeps publishing. Links are earned steadily from real publishers, never bought in bulk. Each month's report ties the work to the outcome — rankings, traffic, and the calls and form fills that matter to your business.

It is worth saying plainly what SEO will not do. It will not fix a website that confuses visitors, it will not repair a bad reputation, and it will not deliver overnight results for competitive searches. Done properly, what it will do is build an asset that compounds: pages that rank, links that hold, and a map presence that sends calls month after month. The agencies worth hiring say that up front.

Communication is part of the deal. You should hear from your agency every month, know what was done, and know what comes next. Weeks of silence with no update and no report usually mean the work is not happening. A short monthly call with your account manager keeps the campaign honest and your priorities visible to the people doing the work.

Build a Service Page That Answers Real Objections

A service page has a single job: turn a searcher into a caller. Most of them fail, because they describe the business instead of answering the customer. The customer arrives with objections in mind, and the page should meet each one before it is ever asked.

Begin with the questions your team hears daily. A roofer hears about hail damage and insurance claims. An air conditioning company hears about response times on the hottest day of the year. A restaurant hears about parking, wait times, and walk-ins. A warehouse supplier hears about turnaround times and delivery windows. Each question deserves a clear answer on the page — not buried in a paragraph, but placed where a scanning visitor will spot it.

Give one service one page. A single page that tries to cover roofing, gutters, and siding will rank for none of them as well as three focused pages would. Every page names the service, the area it serves, and the next step: call, book, or request the free audit. The strongest service pages read like a helpful conversation with someone who does this work every day, because that is what they are.

The pages that convert best usually come from the people who answer the phones. Your front desk knows the objections before they are asked, and the people writing the page should be interviewing them rather than guessing. A Grand Prairie SEO company that never speaks to your team will write pages that sound right to Google and wrong to the customer who actually calls.

A Technical Review Before Adding Another Page

Adding new pages to a broken site is like building extra rooms on a cracked foundation. Before we build content for a Grand Prairie business, we review the technical state of the site — and the repairs we find there are often the fastest ranking gains available.

Speed comes first in the review, because most local searches happen on a phone and a slow page loses visitors before they read a word. Then mobile display, because a page that fights the visitor on a phone is a page that never converts. Then structure: broken links, pages that repeat each other, thin pages with barely any content, and pages Google cannot reach at all. Twenty thin location pages with nothing real on any of them leave a site worse off than five strong pages do.

Local signals get checked as well. Your name, address, and phone number need to match exactly everywhere they appear online — your site, your Google Business Profile, and every directory that lists you. When they do not match, Google gets confused and the map rankings slip. We add schema markup where it belongs — the structured data that tells Google what your business is. None of it is glamorous, and all of it matters more than another blog post published on a site Google cannot read properly.

Use an SEO Consultant to Set Priorities

A full campaign is not the right first move for every business. Sometimes the smartest first step is hiring a consultant: someone who audits the site, studies the market, and hands you a plan in priority order. That plan says what to fix first, what can wait, and what is not worth doing at all.

The priorities usually turn out smaller than owners expect. A profile filed under the wrong categories. A home page that never states what the business does or where it does it. A site that loads slowly on phones. A few strong service pages that have never been built. Fixing those four moves a business further than a year of unfocused blogging, because they form the foundation everything else stands on.

A consultant is also the right move when you already have a marketing team or an agency and want a second opinion. An independent audit will tell you whether the current work aims at the right searches, whether the reporting is honest, and whether the money goes to pages and links that will still be working a year from now. What you get is clarity: a ranked list of what matters, in the order it matters, with the reasoning attached.

An engagement like this has a natural end point too. Once the priorities are set and the first fixes are in place, plenty of businesses move into a monthly campaign with the same team, because the audit showed them exactly what that campaign should do. Others take the plan and run it on their own. Either way the value is the same: an SEO consultant gives you a ranked list of what matters, and an SEO firm that respects that list will not sell you work that sits below the line.

Frequently Asked Questions About SEO in Grand Prairie

How does being between Dallas and Fort Worth change SEO for a Grand Prairie business?

It means you compete with two much bigger cities for the same customers. When someone searches without naming a city, Google fills the results with Dallas and Fort Worth businesses, so a Grand Prairie business has to own the searches that name Grand Prairie — and the neighborhood searches around Dalworth, Lake Parks, and the industrial district — where it can actually win. The map pack helps too, because Google favors businesses close to the searcher.

My customers come from Arlington and Irving too — how do I rank in more than one city?

With honest service-area pages. One website can rank in Grand Prairie, Arlington, and Irving, as long as each city gets a page that reflects the work you actually do there — the services, the neighborhoods, and the reasons a customer in that city would choose you. Cramming every town name onto one page does not work, and neither does building pages for towns you never visit. The pages have to prove local knowledge, not just claim it.

What should a Grand Prairie warehouse or logistics company do differently with SEO?

Industrial searches are narrower and more specific than consumer searches, so the keyword research looks different. A warehouse supplier is not chasing the same volume as a roofer — it is chasing a small number of high-value searches from buyers who know exactly what they need, like pallet racking, third-party logistics, or freight services near I-30. The pages should speak to those buyers with technical detail, capacity, and turnaround times, and the link building should come from industry publications and supplier directories rather than local consumer sites.

Does stadium traffic next door in Arlington affect search for Grand Prairie businesses?

Yes, especially for restaurants, hotels, and shops along I-30. On event nights the stadiums bring thousands of visitors through Grand Prairie, and those visitors search from their phones for food, parking, and things to do — usually without knowing any neighborhood names. A business that shows up for those searches, with clear hours and an easy next step, can take customers it never would have reached otherwise. The content that wins those searches needs to be published well before the event, not the week of it.

How long before a new Grand Prairie business shows up on Google?

A new business can appear in the map pack fairly quickly once its Google Business Profile is complete and its information is consistent across the web — often within weeks. Organic rankings take longer, because you are displacing businesses that have been building authority for years. Early movement usually shows in the searches that name your city and your service, and the progress compounds as content and links accumulate over the first few months.

What does a monthly SEO plan from Revenue Boomers actually include?

A typical month includes new content, link building, profile upkeep, and reporting. The content is pages built around the keyword research for your business. The links come from real publishers in our network of more than 50,000 websites. The profile work keeps your Google Business Profile current, with fresh photos and posts. And the report shows what moved — rankings, traffic, and the calls and form fills the site generated — so you can see what the month bought.

Can Revenue Boomers work with my existing website, or do I need a new one?

Most of the time we keep the website you have and improve what is already there — the pages, the structure, and the content. When a site has deep technical trouble, we will spell out what needs fixing and what it would take, and you decide how to proceed. You always keep ownership of your website and your content, and we never hold it hostage.

What numbers should I look at in my monthly SEO report?

Rankings for the keywords that matter to your business, organic traffic, and the calls and form fills the site generated. Those three tell you whether the work is turning into customers. Your account manager goes through the report with you each month, and if a number moves the wrong way, we explain what we are doing about it. Rankings on their own are not the goal — booked jobs are.

Is SEO worth it for a small Grand Prairie shop competing with big Dallas brands?

Yes, because you are not competing with them on their terms. A Dallas brand wins the broad searches, but a Grand Prairie shop can win the searches that name Grand Prairie, the searches made from nearby neighborhoods, and the map pack that favors businesses close to the searcher. Local SEO is built for exactly this fight: relevance, distance, and reviews matter more than size, and a small business that does all three well can outrank a much bigger name in its own city.

Does Revenue Boomers write the blog posts, or do I have to?

We write them. Blogs are a core part of our content work, not an add-on, and every post is written around the keyword research for your business. A well-written post that answers a real customer question — about hail damage, warehouse services, or planning a visit to the entertainment district — can bring in customers for years and gives other websites something worth linking to. You can suggest topics from the questions your customers ask every day, and we turn them into posts.

What should I bring to my free Grand Prairie consultation?

Nothing is required, but a few things make the session more useful. Knowing which services bring in your best customers and which towns those customers come from helps us shape the keyword research. If you can get into your website and your Google Business Profile, bring that access — but if you cannot, we can still review everything from the public side of your site. The session itself is a working review: we look at your rankings, your competitors, and the first fixes worth making, and you leave knowing what to do next whether you hire us or not.

Why do some Grand Prairie businesses rank on Google Maps but not in the regular results?

Because Maps and organic results are won on different signals. The map pack rewards a complete Google Business Profile, the right categories, consistent citations, and fresh reviews — and it favors businesses close to the searcher. Organic results reward the website itself: strong service pages, useful content, technical health, and links from other sites. A business that ranks on Maps but not organically usually has a strong profile and a weak website, and the fix is to build the pages that match the searches its customers make.